Advertising & Media Buying

What this is

The Cabinet Office's Government Recruitment Service intends to procure standard advertising and media buying services, with some creative execution, to drive talent attraction for its centralised recruitment service. Scope covers media planning, negotiating and buying, attraction strategy advice, multi-channel advertising (print, digital, social, TV, radio, billboards, job boards), market insight, and creative development, with access to 140+ media options required. The contract is anticipated at just under GBP 5 million for 36 months plus a possible 12-month extension, likely routed via the RM6124 Communications Marketplace DPS.

Key points

• Advertising and media buying for Government Recruitment Service; 140+ media options required
• Estimated value GBP 4,900,000; 3 years plus 1-year extension
• Likely via RM6124 Communications Marketplace DPS; no minimum spend guaranteed

Who can bid

Suppliers able to reach 140+ media options and meet Government Accessibility Standards; if via RM6124, registration on the Communications Marketplace DPS is required. No obligation on the buyer for minimum spend or volume.

How it is scored

No explicit quality/price weighting or sub-criteria stated in the notice.

Money

Contract value anticipated just under GBP 5 million (OCDS GBP 4,900,000); no minimum spend or work volume guaranteed. Historically circa 200 campaigns per year.

How to submit

Potential route to market via the RM6124 Communications Marketplace DPS; new suppliers register at the Cabinet Office DPS supplier registration page.

Clarifications

No clarification deadline or method stated.

Contract period

Potential 36-month (3-year) term with an additional 12-month (1-year) extension; timescales subject to change.

Classification

CPV 79340000 — Advertising and marketing services LondonEngland