Provision of Audience Research Services

What this is

The National Galleries of Scotland seeks a service provider to conduct audience research services including fieldwork surveys, data analysis, and reporting across four gallery sites. The contract is valued at approximately GBP 396,363 with no guaranteed minimum spend, and services will be provided on an as-required basis.

Key points

• MRS membership or equivalent professional accreditation is mandatory for eligibility
• No guaranteed minimum spend; services on as-required basis only
• Estimated value GBP 396,363 but actual spend may be significantly lower
• Contract is non-exclusive; NGS may procure outside the agreement
• Submission deadline 2026-09-28 at 12:00 via Public Contracts Scotland portal
• Service Provider must demonstrate robust and flexible methodology for audience research across four gallery sites plus potential fifth site

Who can bid

Open procedure. Service Provider must be a member of, accredited by, or operate in accordance with MRS or equivalent recognised professional body standards for market research, social research, insight or analytics.

• MRS or equivalent

Performance guarantee

No minimum spend guaranteed. Contract is non-exclusive; NGS reserves the right to procure outside the contract as needed. In case of unsatisfactory performance and contract termination, NGS may negotiate continuance with second and third placed bidders.

How to submit

Submit via https://www.publiccontractsscotland.gov.uk by 2026-09-28 at 12:00 (UK time).

Contract period

Contract term not specified. Services provided on an as-required basis with no minimum volume commitment. NGS reserves the right to extend services for additional audience research requirements arising during the contract term and may require services at a fifth site currently under construction.

Classification

CPV 79310000 — Market research services 79310000 — Market research services ScotlandEdinburgh, Scotland (UKM75)