Digital Marketing Agency

What this is

ScotRail Trains Limited is procuring a Digital Marketing Agency to act as a strategic partner within a multi-agency ecosystem, bringing specialist digital expertise and strong collaboration skills as the connective layer across creative, media, PR, CRM and web partners. This is a negotiated procedure with call for competition; suppliers must first submit a PQQ on ScotRail's e-sourcing system Wax. Contract duration is 36 months.

Key points

• Must register and submit PQQ on ScotRail Wax e-sourcing system — this PCS notice is for information only
• Negotiated procedure; all communications and submissions via Wax messaging only
• PQQ deadline: 01 June 2026 via Wax system

Who can bid

Negotiated procedure with call for competition. PQQ submission required via Wax e-sourcing system (scotrail.wax-live.com). Selection criteria and full scope in Wax. All clarifications via messaging tab in Wax project — no other channel accepted.

How it is scored

Criteria in procurement documents on Wax e-sourcing system. Agency must demonstrate specialist digital expertise and strong collaboration across creative, media, PR, CRM and web partner ecosystem.

How to submit

PQQ via Wax e-sourcing system (https://scotrail.wax-live.com). This notice on PCS is for information only; procurement conducted through Wax. Deadline: 01 June 2026.

Clarifications

Via Wax e-sourcing system messaging tab only. Questions via any other channel will not be answered.

Contract period

Contract duration: 36 months. ScotRail seeks a strategic digital partner for the full contract term.

Classification

CPV 79340000 — Advertising and marketing services 79341200 — Advertising management services Scotland