SR-PACT-PROJ-894 - Digital Marketing Agency - Market Engagement
ScotRail Trains Limited · All their open notices
What this is
ScotRail Trains Limited has issued a Periodic Indicative Notice (Utilities) for market engagement to understand the capabilities of potential Digital Marketing Agencies. The agency would lead the production and roll-out of all digital elements within ScotRail marketing campaigns and support standalone digital initiatives. Suppliers were invited to complete a short questionnaire on ScotRail's Wax e-sourcing portal; ScotRail intends to engage further with suppliers who have relevant experience, shaping its strategy and future tender documents.
Key points
- Market engagement for a Digital Marketing Agency to lead ScotRail digital campaigns
- Responses submitted via ScotRail's Wax e-sourcing portal; contract notice anticipated around 09/02/2026
- No value disclosed at PIN/utilities-indicative stage
Who can bid
Open to digital marketing agencies. ScotRail intends to engage further with suppliers demonstrating relevant experience and capabilities; no formal eligibility criteria disclosed.
How it is scored
Not applicable at this stage. Responses shape ScotRail's strategy and future tender documents rather than being scored competitively.
Money
No estimated value provided.
How to submit
Complete the short questionnaire via ScotRail's Wax e-sourcing portal. Questions via the portal 'Communication' tab. Contact: kathleen.gay@scotrail.co.uk.
Clarifications
Via the Wax portal 'Communication' tab. Questionnaire submission deadline was 12pm, 18 November 2025 (now past).
Classification
CPV 79340000 — Advertising and marketing services 79340000 — Advertising and marketing services79341200 — Advertising management services Scotland
Published on Public Contracts Scotland. The official notice is the authoritative version.