Butlins Routine - WWF-UK RFP

What this is

WWF-UK is seeking a research consultant or consultancy company to conduct a mixed-methods evaluation of the 'WWF Routine' live experience at three Butlins holiday venues (Bognor Regis, Minehead, Skegness) during June to early September 2026. The work includes show observations, family feedback collection, and delivery of an evaluation report with recommendations.

Key points

• Submission deadline 19/06/26 through Coupa platform; express interest by 15/06/26 to receive tender invite.
• Estimated project value GBP 20,000 with evaluation work running July–August 2026; final report due 04/09/26.
• Must have demonstrable experience in mixed-methods evaluation of live experiences and family-facing public engagement; will conduct 12 show observations, ~50 family intercepts, and deliver 5–10 page evaluation report plus 2-page summary.
• Evaluation: 45% financial/terms, 45% services/methodology alignment, 10% company sustainability profile.
• Must accept WWF-UK standard terms and conditions, register on Coupa, carry professional indemnity/liability insurance, and comply with Supplier Code of Conduct and safeguarding policies.
• Questions deadline 12/06/26; award date 29/06/26; contract start 06/07/26; inception meeting by 17/07/26.

Who can bid

Consultants and consultancy companies with demonstrated experience in evaluation of live experiences, visitor attractions, and family-facing public engagement in education, culture, or entertainment settings. Must accept WWF-UK standard terms and conditions and be willing to register on Coupa platform.

How it is scored

Financial and Terms Proposal 45% (total cost and contractual terms); Services Proposal 45% (alignment between WWF-UK requirement and vendor capacity, methodology, delivery approach); Company Profile and Values including Sustainability Approach 10% (evidence of proactively reducing impact on the planet).

Money

Estimated project value: GBP 20,000. Pricing must be in GBP, inclusive of all costs, with VAT breakdown if applicable. Fees must be fully itemised with day rates and capped fees where possible. NGO discounts should be shown separately.

Performance guarantee

Contract requires professional indemnity insurance, product liability insurance, and public liability insurance with a reputable insurance company. Compliance with Supplier Code of Conduct and WWF-UK supplier policies required. All contracted suppliers must register on Coupa PO and invoice system.

How to submit

Electronic submission through WWF-UK procurement platform Coupa by 19/06/26. Suppliers must express interest by 15/06/26 to receive tender invite. Submission must include service proposal (experience, resources, past projects, key personnel CVs, methodology, timeline, progress tracking mechanisms, scope and outcome material), financial proposal (pricing in GBP, clearly itemised with day rates and cost per project element), and confirmation of acceptance of WWF-UK terms and conditions.

Clarifications

Questions deadline is 12/06/26. Responses issued week commencing 15/06/26. Contact: jabrey@wwf.org.uk and/or efrost@wwf.org.uk for questions about the RFP process.

Contract period

Contract start 06/07/26; fieldwork delivery July to August 2026; final report submission 04/09/26. No extension options mentioned.

Classification

CPV 73110000 — Research services South East