WGCD Media Buying, Marketing and PR Framework Agreement
Llywodraeth Cymru / Welsh Government · All their open notices
What this is
Welsh Government (Welsh Government Commercial Delivery, WGCD) has published a UK1 planning notice for a new Media Buying, Marketing and PR Framework Agreement: provision of Media Buying & Integrated Marketing Campaign Services available for use by the Welsh Government and the wider Welsh public sector. Procured via open procedure, the framework runs April 2026 to March 2030 with an estimated value of GBP 59,200,000 excluding VAT. The formal tender notice is estimated for 3 November 2025.
Key points
- Planning notice (UK1) for a Welsh Government media buying, marketing & PR framework
- Estimated value GBP 59,200,000 excluding VAT
- Formal tender estimated 3 November 2025
Who can bid
Media buying / integrated marketing campaign agencies; open procedure. Usable by the Welsh Government and wider Welsh public sector. SME friendly.
Money
Estimated value GBP 59,200,000 excluding VAT (GBP 74,000,000 including VAT). Above threshold.
How to submit
Planning notice only; the formal tender notice is estimated for 3 November 2025.
Contract period
Estimated 1 April 2026 to 31 March 2030 (4 years).
Classification
CPV 79340000 — Advertising and marketing services Wales
Published on Sell2Wales. The official notice is the authoritative version.