Aberdeen Destination Marketing and Development Service

What this is

Aberdeen City Council is seeking market engagement to inform the potential procurement of a city-focused Aberdeen Destination Marketing and Development Service, funded through the Aberdeen Visitor Levy which is due to apply from 1 April 2027. The proposed service would deliver destination marketing, city promotion, market intelligence, business engagement, product development and visitor economy development, aiming to increase awareness of Aberdeen, grow visitor numbers and length of stay, support accommodation demand, and amplify the city's cultural, events, heritage, hospitality, leisure and business tourism offer. The Council also asks how the service should interface with convention bureau and business events activity. This Prior Information Notice is for market engagement only and does not commit the Council to any procurement, award or delivery model.

Key points

• Market engagement only — no competition and no committed delivery model
• Funded by the Aberdeen Visitor Levy, applying from 1 April 2027
• Scope spans marketing, market intelligence, business engagement and product development
• The Council is actively asking how convention bureau and business events activity should interface

Who can bid

Open to any organisation with destination marketing, tourism development or visitor economy capability. This is market engagement only, so no selection criteria apply.

How it is scored

None — the notice does not commit the Council to a procurement, contract award or any particular delivery model.

How to submit

Respond to the market engagement via Find a Tender notice 068074-2026; no deadline is stated in the notice text.

Classification

CPV 79342000 — Marketing services 79340000 — Advertising and marketing services63513000 — Tourist information services75125000 — Administrative services related to tourism affairs79413000 — Marketing management consultancy services79951000 — Seminar organisation services79411100 — Business development consultancy services ScotlandAberdeenNorth East Scotland