VisitScotland Global Strategic Communications and Media

What this is

VisitScotland is procuring a supplier to lead VisitScotland Business Events' global strategic communications and media, positioning Scotland as a world-class, policy-aligned business-events destination. The supplier will manage an international press office, shape messaging for major global tradeshows, and support national initiatives including a new National Influencer Network and the forthcoming National Business Events Strategy. It will work alongside the existing dedicated business-events PR supplier in North America (focused on corporate and incentive markets) and the VisitScotland Corporate Affairs team. Estimated value GBP 348,000.

Key points

• Global strategic comms for business events, not general tourism
• Works alongside an existing North America PR supplier — coordination required
• Supports the forthcoming National Business Events Strategy

Who can bid

PR/communications agencies with global business-events or destination-marketing experience, able to run an international press office. No minimum standards published in this notice.

How to submit

Via Find a Tender notice 061392-2026; no deadline stated in the notice text.

Classification

CPV 79416000 — Public relations services 79416200 — Public relations consultancy services Scotland